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Pakistani singers and bands became popular during the early nineties, with pop becoming more fashionable with the younger generations.
With the success of Vital Signs and other bands, pop/rock music significantly helped listing the pop music as well. The primetime reception on NTM in Lahore, Karachi and Islamabad as NTM broadcast a show titled Music Channel Charts. The rock music continued to be appreciated by the public and an hour-length show that showcased music videos for various artists in a countdown format. When people started getting acquainted to the show's format, amateur bands and singers taped their own videos and sent them to be aired. With competition rising and only a few minutes dedicated to a single video, pop and rock musicians from all over the country were being recognized for their work.
The show made upcoming artists such as rapper Fakhre Alam, Danish Rahi, Fringe Benefit (the debut album Tanhai was recorded and mixed by Tahir Gul Hasan at his recording studios in Karachi), Strings, Junoon, Aamir Saleem, Aamir Zaki, and Haroon Rashid and Faakhir Mehmood from Awaz household names. The show became the trail blazer and many followed its foot step. Video Countdown (which later became Video Count Down Zabardast Zabar Duss/10) started on PTV and Video Junction (VJ) was one of its kind on NTM which started after the closure of MCC. As PTV became international in 1992 with the launch of PTV2, it opened international arena for Pakistani Pop artists. More and More International TV channels (especially from across the borders) became visible in Pakistan through satellite. Pakistani artists started making their ways to MTV India and Channel V in the late 1990s. And overshadow every effort the Pakistani counterpart would make to highlight the talents within.
The beginning of FM radio in the mid-90s made Pakistani pop more available. People started enjoying the shades of Paki Pop n rock in their cars.
Recording companies like EMI Pakistan, Pepsi Pakistan Inc. and Sound Master started taking note of the new and rising stars. They started signing contracts with bands including Strings, Vital Signs, Junoon, Benjamin Sister, and Awaz who would later become iconic pop-rock bands. At this time, various rock/pop bands earned a lot of recognition abroad after Vital Signs made its debut international concert in the United States in 1993.
Abrar-ul-Haq, since his debut with Billo De Ghar (1995), became known as the "King of Pakistani Pop", having sold over 40.3 million albums worldwide.
Some of the notable pop singers who are based in Pakistan listed below.
Abrar-ul-Haq
Ahmed Jahanzeb
Alamgir
Ali Azmat
Ali Haider
Ali Khan
Ali Zafar
Amir Jamal
Aamir Zaki
Annie Khalid
Arshad Mehmood
Atif Aslam
Faakhir mehmood
Fakhre Alam
Farhan Saeed
Faraz
Falak Shabir
Haroon Rashid
Hasan Jahangir
Imran Khan
Jal
Jawad Ahmed
Junaid Jamshaid
Muhammad Ali Shahki
Maaz Moeed
Najam Sheraz
Nazia Hassan
Nazia Iqbal
Nadia Ali
Nouman Javaid
Rabi Peerzada
Rahim Shah
Sajjad Ali
Saleem Javed
Shehzad Roy
Shiraz Uppal
Sanam Marvi
Salman Ahmad
Waqar Ali
Waris Baig
Can you ever imagine Aietabar of Vital Signs beating Honey Singh’s Chaar Bottle Vodka? Nah man, I can’t.
No matter how much non-techy the 90’s era was, Pakistan and its artists produced some of the best songs in the subcontinent. The country’s pop culture was on the rise and what beautiful memories have that culture left for us.
Nowadays, kids dancing to Salman Khan’s songs, Honey Singh’s rap, and weirdly sexual English songs have no idea that these “LIT” songs are of no match against Pakistani songs back then.
Sure, we have some great music even now, but as they say, Old is Gold.
Do listen to all of these songs. You will know what a booming music industry Pakistan had back then which was truly the golden era for the 90s generation.